Miss LemonHaze

Entre deux voyages en Asie, cette passionnée de veganfood, de mode et de digital, cède aux plaisirs de l'écriture et prend sa plus belle plume citronnée.

How to talk about CBD and THC on Instagram without losing visibility.

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It’s not easy to talk freely about the beautiful green herb on social networks, whether it’s legalized in certain countries or not. It’s even more complex when you’re promoting it, and CBD is at the heart of your business. Producers, distributors and even the specialized press are all in the same boat: a drastic loss of visibility. Don’t panic, ZEWEED has done the research for you: here are our top 5 tips for slipping through the cracks and promoting your business.

Foreword: Shadow Ban on Instagram

Shadow Ban means that Instagram restricts the visibility of an account without explicitly notifying the user. As a result, content published by that account becomes less visible – or even – completely invisible – in search results and on discovery pages. This results in fewer likes, comments and new followers.

The reasons for the Shadow Ban can be diverse, ranging from non-compliance with community rules to the use of practices deemed inauthentic, such as buying followers or abusing hashtags, and in our case: talking about cannabis or CBD, which are considered by Meta & Co. to be “illicit” substances.

weed cbd with instagram logo

Monitor account status in Settings.

First of all, it’s essential to know whether or not visibility has been affected. To find out, simply go to “Account settings and activity > Account status”.
Like a traffic light, if all the lights are green, you’re not losing visibility and you can continue to implement best practices to avoid losing it. It is nevertheless advisable to check your account status several times a week – or even daily.
Conversely, if one of the lights is orange, the penalties range from loss of visibility to account deletion, so you need to be vigilant and reactive.

An example of a shadowban account

Recourse options

Your account cannot be recommended to non-followers because the bot – robot – Instagram has decided that your content does not comply with the terms of use. 

Here are the various possible remedies: 

  • Appeal the decision: you have the option of contesting the bot’s decision, so that your request can be reviewed by a “human” within 48 hours. It may not work the first time, so be persistent! You can also appeal the decision by going to the “Help Center” and pleading your case via the “Report a problem” section. The chances of you getting a reply are non-existent, but nothing ventured, nothing gained.
  • Editing and/or deleting content considered problematic: you’ve appealed many times, but the algorithm doesn’t want to hear about it. You can now edit or delete the problematic content and start afresh. However, bear in mind that it can take between 24 and 48 hours for any changes to be recognized by Instagram and lift the shadow ban. So be patient.  

Use authorized hashtags

Choose the hashtags you use in your publications with great care. The most obvious hashtags (#weed #cannabis #THC) should obviously be avoided. You can check beforehand whether a hashtag is authorized or not simply by searching for it in the search bar.

Paying attention to content

The Instagram algorithm is ruthless, as are hashtags, so you’ll need to avoid posting photos of joints and flowers, or do so in a roundabout way (e.g. in packaging, jars, etc.). You’ll also need to be vigilant about the use of certain words, whether in captions or even in post images – nothing escapes it. For example: replace certain sensitive words with their synonyms and emojis, or replace certain letters with asterisks.

Offer quality educational content

Instagram is a little more permissive when it comes to educational content: informing your audience about the effects and benefits of CBD will always be a good content idea. So the more varied, engaging and qualitative your content, the less likely you’ll be shadow banned.
In conclusion, promoting CBD products on Instagram can be a challenge, but by following these tips and staying compliant with the platform’s policies, you can minimize the risks while optimizing your visibility.  

And if you want to get started with advertising on Instagram, this tuto is for you:

 Many thanks to all the professionals who kindly agreed to answer our questions (special thanks to CBD Family). 

 

Further information: Legal cannabis: a juicy market under influence

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Cannabis in China, the guide.

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China fascinates with its unique political situation: a democratic dictatorship, where cannabis is strictly forbidden and every movement of the population is closely monitored, not least via WeChat. Ironically, it’s also via this app that some people manage to get hold of weed. An investigation into the empire of all paradoxes.

A prohibited ancestral practice

The Chinese term for cannabis, “dama” (大麻), is one of the oldest characters in the language, testifying to the plant’s historical importance in Chinese culture. However, Chinese drug legislation is extremely strict. The mere possession of small quantities of illegal substances, including cannabis, can lead to severe penalties, ranging from compulsory rehabilitation to heavy prison sentences and even the death penalty for traffickers, especially if they are foreigners. An approach that can be used as a diplomatic weapon in the manner of Russia.

We Chat, the government deal app.

Despite the risk faced by marijuana smokers: detention for 10 to 15 days and a fine of 2,000 yuan (~250 euros), as well as the reward system set up by the police for snitching, the beautiful green herb is not declining in popularity with young people and nightlife enthusiasts. It’s not hard to find “grass” to your taste. In fact, like drug dealers on Snapchat, in the Middle Kingdom, We Chat is the name of the game. We Chat is the equivalent of a super Whats’App under government control, with functions essential to the survival of every individual in China, such as dematerialized bank accounts, ordering a cab, paying the rent or even ordering food. Despite the high risks involved (all WeChat data is likely to be seen by government agents), all it takes is a message to the right contact to be delivered to the desired location. It costs the equivalent of 300 yuan (~30 euros) for the equivalent of 10 euros worth of weed delivered to your door.

Coffee bars 

But unlike in France, where ganja lovers hide relatively little in public spaces, it’s the complete opposite in China. To avoid problems with the authorities and get high safely, it’s customary to smoke indoors, either at home or to do as the young do, i.e. book a hotel room to indulge in the pleasures of cannabis without risk.
Despite some of the strictest cannabis legislation in the world, some bars can “facilitate” meetings between consumers and dealers, while being in cahoots with the local authorities. Bars are warned of the exact date of police raids, allowing them to clear the area and avoid the police.

While the legalization of cannabis in China may seem a long way off, as Xi Jinping and his government continue to impose the most repressive cannabis policies in the country, the economic prospects looming in North America and Europe could well see the end of zero tolerance… at least for exports.

 

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ZEWEED good plans #23

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Every week, ZEWEED brings you the best in culture, food and partying. To nourish your mind and body before you hit the dance-floor.
ZEWEED #23 features: an O-lym-pique exhibition, an eco-friendly brunch on the quays and a Gallia-style summer camp.

The right exhibition plan :

The Olympic timeline

With the “Olympism, a world history” exhibition, retrace 130 years of geopolitical, social and cultural evolution through the Olympic Games, from their rebirth in Athens in 1896 to Paris 2024. The chronological tour explores the exploits of Olympic champions, international conflicts and the struggle for equality and civil rights. With nearly 600 works, documents and archive films, the exhibition highlights the major issues of the past, including the struggles against racism, for parity and inclusion. Organized by the Palais de la Porte Dorée, this exhibition underlines the importance of these values in its scientific and cultural project.

Olympism, a world history

Where?
Palais de la Porte Dorée
293, avenue Daumesnil
75012 Paris

When?
Until September 08, 2024

Information and reservations via this link

The right food plan :

Green food on the Seine

Treat yourself at Maslow, one of today’s finest brunches on the waterfront. Maslow stands out for its commitment to 100% vegetarian cuisine, without meat or fish. The restaurant makes a point of using local, direct and organic products, favoring seasonal ingredients and avoiding processed foods. True to a zero-waste philosophy, Maslow offers authentic dishes with no meat substitutes. What’s more, they use the heat from their machines to heat the water and avoid air conditioning, preferring fans to reduce their energy footprint. Natural, organic or biodynamic wines are also in the spotlight, and composting waste is common practice. And let’s not forget the inevitable breaded mushroom, one of the best items on the menu that has made their reputation.

Maslow

Where?
14 quai de la Mégisserie
75001 Paris

When?
Monday to Sunday
12:00 pm – 10:30 pm

Timetable and booking information via this link

The right party plan :

Beer bonus

Join us at Gallia Summer Camp for a caliente summer and a sunny DJ set! On the program: Damien Raclot-Dauliac, AKA Mr Bonus, music enthusiast and key writer for Coda, Trax, Technikart, Keyboards… before he joined the Tracks program (not to be confused with the electro culture mag Trax) on Arte. Specializing in alternative cultures and electronic music, he has made several documentaries that have become cult references.  

Gallia Summer Camp

Where?
35 rue Méhul
93500 Pantin

When?
Every Friday until August 9 from 5pm to midnight

Infos via this link

 

 

 

 

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ZEWEED good plans #22

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Every week, ZEWEED brings you the best in culture, food and partying. Something to nourish your mind and body before you hit the dancefloor.
ZEWEED #22 features: a sport & design exhibition, Seoul in Paris and the Electr’Olympiques.

The right exhibition plan :

Back to the future

The Musée du Luxembourg is organizing an exhibition to coincide with the Paris 2024 Olympic Games, entitled MATCH. Design & sport – a history looking to the future. As part of the Cultural Olympiad, this exhibition explores the crucial role of design in sporting advances. It highlights how design, through materials, ergonomics and aesthetics, contributes to improving athletic performance. The exhibition also examines the reciprocal influences between sport and design in various fields, such as automotive and fashion.

MATCH. Design & sport

Where
50 rue de Vaugirard
75006 Paris

When?
Until August 11, 2024

Information and reservations via this link

The right food plan :

From Seoul to Paris

Cross the Passage Choiseul and discover Little Seoul, a quaint and authentic Korean restaurant where all dishes are lovingly homemade, all at a very affordable price. There’s also a wide choice of vegetarian options without altering the flavor of the dish in question. I particularly like the crispy mandus and the bentos.

Little Seoul

Where?
16 rue Dalayrac, 19 Pass. Choiseul
75002 Paris

When?
Monday to Saturday
11.30am – 6pm

Sunday
12h – 18h

Timetable and booking information via this link

The right party plan :

Electro, the new Olympic discipline

On your marks, get set, dance! Warm up well before heading to the Electr’Olympiques, where surprising athletes will challenge each other in unexpected disciplines, i.e. the art of partying. This major event, combining sport and celebration, will take place on 5000 m² of Open Air near the Olympic Village. ZE place to be for an exceptional opening ceremony, combining music, sport and festivities!

The Electr’Olympiques

Where?
99 Rue du Général Roguet
92110 Clichy

When?
Saturday, July 28 from 1 p.m.

Infos via this link

 

 

 

 

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ZEWEED good plans #21

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Every week, ZEWEED brings you the best in culture, food and partying. Food for mind and body before you hit the dance-floor.
In these ZEWEED tips #21: Korean games, Tonton’s best veg burgers and a flamboyant after-party.

The right exhibition plan :

Korea comes out on top,

The history of games and sport, ubiquitous across cultures, has evolved particularly in Korea. The Korean Cultural Center presents the exhibition “Noli: Korean Games”, exploring the past, present and future of Korean games.  The exhibition begins with history and tradition, followed by digital animations of ancient paintings by Sin Yunbok and Kim Jun-geun, interactive games by The Sandbox, and reinterpretations of traditional games by the Korean Foundation for Art and Design. Elements of popular culture, such as excerpts from the hit series Squid Game, complete this exploration through games with a capital J. The icing on the Kimchi is the little Amore Pacific diagnotic animation to find out your skin type thanks to artificial intelligence – we love it!

Noli: Korean games

Where
20 rue la Boétie
75008 Paris

When?
Until October 5, 2024

Information and reservations via this link

The right food plan :

Les tontons terribles du burger

Unquestionably the best in Paris, come and enjoy the delicious vegan burgers at Tontons veg. Everything is prepared before your hungry eyes, the homemade fries are to die for, and the burger flavor combinations are both subtle and refined, making the whole thing terribly comforting! The menu changes regularly with the seasons, so you’ll always be on the lookout for new flavors.   The burger, with its panko-style breading, eggplant caviar with yuzu and white miso sauce, and delicious brussels sprouts, seasoned to perfection, is a real winner. And for dessert, there are Boneshaker donuts – what more could you ask for!

Les tontons veg

Where?
9 rue de Lancry
75010 Paris

When?
Monday to Friday
12h00 – 14h30
19h – 22h

Saturday
12.00 pm – 3.00 pm
6.00 pm – 10.00 pm

Timetable and booking information via this link

The right party plan :

A fiery after-party 

Celebrate the passing of the flame in the Fertile City on July 25 and take advantage of the many activities planned: 
  • A detailed exhibition on the history of the Olympic Games, tracing the key moments and significant developments of this global event.
  • An eco-designed sports trail to discover environmentally-friendly physical activities, with open-access sports fields for those wishing to practice a variety of disciplines.
  • Musical arcade games for musical fun 
  • A DJ set by DJ Radikal to keep the party going all night long

After Flamme

Where?
514 avenue Edouard Vaillant
93500 Pantin

When?
Thursday, July 25 from 6 p.m.

Infos via this link

 

 

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ZEWEED good plans #18

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Featured in ZEWEED #18: James Cameron’s odyssey, the most authentic Chinese fondue in Paris and the der des der at Sub Pigalle.

The right exhibition plan :

Cameron for ever

The world of James Cameron is on show at the Cinémathèque de Paris with the exhibition “The Art of James Cameron”, celebrating the creative journey of the multi-award-winning director, from his earliest sketches to the blockbusters “Terminator”, “Titanic” and “Avatar”. An odyssey-like journey awaits visitors around six key themes in the Cameronian universe, from robots to alternative worlds, the sinking of the Titanic and civilization. Cameron’s world is brought to life here in drawings, props, costumes and interactive technologies. Described by the Alien director as “an autobiography through art”, this exhibition offers a captivating multimedia experience, revealing sixty years of innovation and creativity.

The Art of James Cameron

Where
La Cinémathèque française
51 Rue de Bercy
75012 Paris

When?
Until January 5, 2025

Information and reservations via this link

The right food plan :

Sichuan as if you were there,

The French have their Savoyard and Burgundian fondues, so discover Chinese fondue at Xiaolongkan, an authentic Szechuan Chinese hot pot restaurant in the 2nd arrondissement. Immerse yourself in a unique culinary experience featuring savory broths, quality meats and fresh vegetables. Each fondue is unique, since you decide which broth and ingredients you want to put in it – spicy or mild, there’s something for every taste. We especially like the Chinese-style decor.

Xiaolongkan

Where?
Xiaolongkan
8 Rue Saint Marc
75002 Paris

When?
Monday to Sunday: 12h – 14h30 and 18h30 – 22h30

Timetable and booking information via this link

 

The right party plan :

A last dance at Sub Pigalle

A final evening before the start of the new school year awaits Rock’n’Roll devotees at Sub Pigalle, the emblematic club on Place de Clichy. For this final night before the vacations, Nicolas Ullman and Cyril Bodin have pulled out all the stops to offer the concert-going public an exceptional program packed with surprises, with the formidable Yann Destal at the top of the bill!

The last of the last at Sub Pigalle

Where?
3 Pl. de Clichy
75008 Paris

When?
Friday June 28th from 10pm

Information and reservations via this link

 

 

 

 

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Featured in ZEWEED #17: an exhibition on the arcade at the Monnaie de Paris, an immersive restaurant under the sea and a live performance by Omar Souleyman X ZEWEED.

The right exhibition plan :

Pay and play

The exhibition traces the history of coin-operated gaming machines in France, from the late 1960s to the late 1990s. This period saw the rise of table soccer, pinball machines, jukeboxes, video game terminals and other electromechanical games, contributing to the culture of cafés and arcades.   Rediscover the emblematic machines of the “retro-gaming” era in settings reminiscent of cafés and famous arcades from the 1960s to the 1990s. But also the value and use of pocket money among teenagers. To do this, each visitor receives tokens made by the Monnaie de Paris to activate the vintage machines and rediscover the original experience of coin-operated games. It’s your turn to play!

Insert Coin 

Where
Monnaie de Paris
11 Quai de Conti
75006 Paris

When?
Until July 7, 2024

Information and reservations via this link

 

The right food plan :

Eating under the ocean,

Dive into the sea without getting wet! Swim towards Under the Sea, an immersive restaurant in Paris, located in the 13th arrondissement. Enjoy a unique experience with underwater decors and spectacular projections, recreating the atmosphere of the seabed. Visitors can enjoy refined cuisine, mainly seafood or vegetarian, in a magical atmosphere surrounded by aquatic landscapes. This restaurant perfectly combines gastronomy and visual immersion for an original and memorable outing.

Under the sea

Where?
Under the sea
160 avenue de France
75013 Paris

When?
Monday to Sunday: 12h – 14h30 and 19h00 – 22h30

Timetable and booking information via this link

 

 

The right party plan :

Everyone at Wanderlust

Celebrate the release of ZEWEED issue #6 with us at Wanderlust, featuring a DJ set by Omar Souleyman & friends. Omar Souleyman, Syrian musician famous for his fusion of traditional dabke music and electronic sounds, needs no introduction. A native of Raqqa, Omar has won international acclaim for his driving rhythms and powerful voice, performing at numerous festivals around the world and collaborating with a variety of artists.

ZEWEED party at Wanderlust 

Where?
32 quai d’Austerlitz
75013 Paris

When?
Saturday June 22 21h-06h

Tickets for DICE

 

 

 

 

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ZEWEED good plans #14

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Every week, ZEWEED brings you three great weekend spots for culture, food and partying. Food for mind and body before you hit the dancefloor.
Featured in ZEWEED #14: Figure libre at 19M, vegan fusion at Izakaya and We Love Green 2024.

The right exhibition plan :

Free-moving figures

Galerie du 19M gives Stéphane Ashpool carte blanche, combining his creative universe with Métiers d’art know-how.
The exhibition “Figure Libre. Stéphane Ashpool” presents multi-disciplinary works (fashion, photography, video, music…) enriched by cultural and artistic events with invited guests.
This season celebrates the power of the collective and transmission, exploring how sportswear can combine technique and aesthetics to enhance the body and performance.

Where?
Galerie du 19M
2 Pl Skanderbeg,
75019 Paris

When?
Until June 16, 2024

Information and reservations via this link

The right food plan :

BrEAThe, the breathtaking vegan fusion Izakaya

Discover brEAThe – VEGAN SUSHI BAR in the Montorgueil district, and its countless sushi and vegan ramen dishes, as well as cocktails, all 100% homemade and seasonal. In just a few years, this address has become a must in the world of fusion bistronomy. The icing on the cake is their delicious Sunday brunch! Reservations strongly recommended.

BrEAThe 

Where?
brEAThe Montorgueil
VEGAN SUSHI BAR
3 Rue Mandar, 75002 Paris

Timetable and booking information via this link

 

The right party plan :

Here we like green

No need to introduce the We Love Green festival, which brings together music and ecological awareness. Set in the Bois de Vincennes, this Parisian festival combines renowned artists and new talent in a setting that promotes sustainability. From vibrant concerts to committed art installations, the event offers a unique experience where entertainment rhymes with environmental responsibility. This year’s line-up includes Justice, l’Imperatrice and Burna Boy.

We Love Green

Where?
Plaine de la Belle Etoile
Access by Route Dauphiné via Espl. Saint Louis
Bois de Vincennes, 75012 Paris

When?
May 31 to June 2, 2024

Link to box office 

 

 

 

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ZEWEED good plans #12

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Every week, ZEWEED brings you three cultural, food and party hotspots for the weekend, to nourish your mind and body before you hit the dancefloor.
Featured in ZEWEED #12: an anthropology exhibition, an Afro-vegan restaurant and an Afro future vibe evening.

The right exhibition plan :

DEBORATING ANTHROPOLOGY at Quai Branly

The exhibition celebrates three women who revolutionized anthropology to become key activist and artistic figures of the 20th century: Zora Neale Hurston, Eslanda Goode Robeson and Katherine Dunham. Their daring approach has written a new history for the discipline, adopting a different posture from that of white anthropologists. By placing their field archives alongside their artistic and political productions, the exhibition highlights their major contribution to the fight against colonialism, racism and the defense of women’s rights.

Overflowing Anthropology

Where
Musée du quai Branly – Jacques Chirac
37 Quai Branly 75007 Paris

When?
Tuesday, February 06, 2024 to Sunday, May 12, 2024

Information and exhibition website at this link

The right food plan :

The most Rastafarian canteen in Paris

In the saddle at JAH JAH le tricycle, an Afro-Vegan and Caribbean canteen founded by Coralie Jouhier and Daquisiline Gomis, two food, art and fashion enthusiasts. Why Le tricycle? Because their story began riding through the streets of Paname on a vegan food bike, which later became the name of their restaurant. Plus: their colorful, seasonally-changing menu and their homemade Bissap!

JAH JAH The tricycle

Where?

11 R. des Petites Écuries, 75010 Paris

Infos on this link

 

The right party plan :

Afro-futurist party

Explore Urban Africa in a unique evening, where the continent’s new sounds fuse tradition and modernity with groove, electro, house, afrobeats, amapiano, kuduro and global-beats! Embark on an Afro-futuristic journey on Friday, May 3 from 11pm to 5am at Alimentation Générale!

HYPE AFRIKA

Where?
Alimentation Générale Paris 11

When?
Friday, 11 p.m. to 5 a.m.

 

 

 

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Cann’Agri: second edition, here we go!

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In the flourishing CBD market, one event stands out as the must-attend event for amateurs and professionals alike: the Cann’Agri Expo. This 2-day event, held in Nantes, offers a unique experience where discovery, exchange and innovation meet in an atmosphere as dynamic as it is enriching.

Cann’Agri Expo: An unmissable gathering for CBD enthusiasts on April 19 and 20 at the Argonaute in Nantes,

The Cann’Agri Expo is a celebration of the CBD culture and industry allied to the prestigious Platinum CBD, which celebrates CBD excellence by rewarding the best growers and their strains. This year, numerous companies, growers, artisans and enthusiasts come together to share their knowledge, discover the latest trends and make valuable connections.

A Dive into the Heart of Innovation

Innovation is at the heart of Cann’Agri Expo’s DNA. Visitors have a unique opportunity to discover the latest advances in CBD, whether in terms of products, cultivation techniques or scientific research. Cutting-edge conferences led by experts offer in-depth insight into the latest developments, paving the way for new opportunities and collaborations.

The two-day program includes:

Friday, April 19, 2024: B2B Day

The first day of Cann’Agri Expo is reserved for industry professionals, offering an environment conducive to trade and collaboration.

Exhibition stands for equipment and services dedicated to professionals: Industry-leading companies present their latest innovations, offering professionals the opportunity to discover the most effective tools for their activities.

Workshops: Interactive sessions led by industry experts offer practical advice and valuable insights on key topics such as CBD cultivation, extraction and regulation.

Lectures by industry thought leaders: Influential figures from the CBD world share their expertise in captivating presentations, offering attendees an informed view of upcoming industry trends and challenges.

Platinum CBD Cup Awards: A moment of celebration where the best CBD products are rewarded for their excellence and innovation, highlighting the expertise and talent of CBD producers.

Closing the day with the networking evening: An opportunity for participants to relax, network and exchange ideas in a friendly, relaxed atmosphere.

Saturday, April 20, 2024: B2C Day

The second day of Cann’Agri Expo is open to the general public, offering CBD enthusiasts an immersive and entertaining experience.

CBD producer stands: Local and international producers present a diverse range of CBD products, allowing consumers to discover and purchase high-quality products directly from the experts.

Consumer accessory stands: Innovative and stylish accessories, from vaporizers to CBD-infused skincare products, are on display to complete the CBD consumer experience.

Music and entertainment: A festive atmosphere is guaranteed with live musical performances and entertainment throughout the day, creating a dynamic and festive atmosphere.

Food tasting: A selection of CBD-infused culinary delights is on offer, offering visitors a unique and refined taste experience.

Workshops: Interactive sessions allow participants to learn more about the benefits of CBD, consumption techniques and potential medical applications, providing an opportunity for education and awareness.

Cann’Agri Expo is more than just a trade show. It’s a vibrant celebration of CBD culture, innovation and community. Whether you’re an expert or a novice, this event offers an unforgettable experience where you can explore, learn and connect with other enthusiasts.

PRACTICAL INFORMATION:

Venue: L’Agronaute, Ancien MiN, Rue du Sénégal, 44200 Nantes

Dates : B2B Friday April 19, 2024, B2C Saturday April 20, 2024

Opening hours : 11H / 19H

The Cann’Agri expo website can be accessed via this link

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